AI Insights · Timothy · July 2025
Top 5 Decoration Games in New Zealand: Q2 2025 Performance
Explore the Q2 2025 performance of the top 5 decoration games in New Zealand, including trends in downloads, revenue, and active users from a unified platform perspective.
In the second quarter of 2025, the top decoration games in New Zealand showcased diverse performance metrics across downloads, revenue, and active users. Here's a closer look at the trends for each game, with data sourced from Sensor Tower.
Gardenscapes from Playrix maintained a steady weekly revenue, peaking at about $34K in mid-April. Downloads saw a peak of 2.1K during the same period, but gradually declined to around 1.1K by the end of June. Active users fluctuated between 18K and 16K, ending the quarter on a slight rise.
Homescapes also by Playrix, experienced a peak in weekly revenue of approximately $19K in late April, with a consistent pattern through June. Downloads started at 886 and saw a decline to 538 by the quarter's end. Weekly active users remained stable, averaging around 9K.
Travel Town - Merge Adventure from Moon Active reached a high of $18.9K in revenue in mid-April, with a notable peak in downloads at 2.6K in early May. Active users saw an increase to 6.3K in early May before settling around 4.3K towards the end of June.
Seaside Escape®: Merge & Story by Microfun Limited showed consistent revenue, peaking at $16.9K in mid-April. Downloads remained relatively low, peaking at 662 in April, with active users fluctuating around 3.8K.
Matching Story from VERTEX GAMES PTE. LTD. experienced a steady increase in revenue, reaching $13.7K in late May. Downloads saw growth, peaking at 1K in late April, while active users increased steadily, ending the quarter at 3.2K.
These insights provide a comprehensive overview of the decoration game market in New Zealand during Q2 2025. For more detailed analytics, visit Sensor Tower.